8 Tips to Update your B2B Marketing Communications Strategy
Your marketing communications strategy should begin with a focus on the customer!
The purpose of your marketing communications strategy is to create a positive image of your brand. It’s all about generating leads for your sales team to close – ultimately increasing revenue. Unfortunately, many business don’t sufficiently plan their strategy – it must begin with a focus on the customer! Companies should analyse their customers pain points and preferences, and then introduce products, services and marketing communications that complement these.