7 Things to Consider Before Buying a Marketing Automation Solution

Over the coming years, plenty of companies will be sifting through the ever increasing number of vendors to determine what solution fits best.

For many marketers, purchasing this type of technology is unchartered territory. Therefore it’s vital that they understand what they’ll need to consider in order to make sure they make a successful investment.

Here are five things every organization should consider before investing in a marketing automation service (courtesy of G2 Crowd).