Still Not Sure About Marketing Automation?

Still Not Sure About Marketing Automation?

Imagine that your competitors have been proactive with their digital marketing strategy. They have sophisticated tools which allow them to track customer behaviour and gain invaluable insights into their buying process…


…imagine that they can identify that a prospect has engaged with their company online, visited certain web pages, and downloaded a particular case study. Imagine a fully automated process then flags the prospect as a lead and passes them to a salesperson, along with an alert giving invaluable insights into their demographics and behaviours.