How to get everyone on-board for a Marketing Automation initiative
You might think that installing a Marketing Automation tool is intended to make things more effective for your B2B prospects and more efficient for marketing staff but it’s easy to overlook how much Sales will benefit and in some companies Customer Service.
Companies looking to become best in their sector are taking the time to make sure that all aspects of their buyers’ journey are joined up. That means other teams will benefit from and should share in the marketing automation process.
This article explains how other departments will benefit and gives advice on how to start working closer together to maximise successes for the business.