Stampwood’s team of experts can create content for you that drives engagement.
We make use of YOUR metrics that show us exactly in which channels different kinds of content are performing the best.
We can then harness this knowledge to optimise your content strategy, creating content and building campaigns centered around YOUR buyer’s journey.
DetailsTitles play a “make or break” role in content marketing and publishing success.
This post will go through the characteristics of successful blog headlines, and give you tips on how to craft your own. It’s guaranteed to help you attract more readers and increase your click through rates!
DetailsWe recently wrote a post about the benefits of progressive profiling, what it is, and how it can increase lead conversion and qualification.
Here are 13 tips to help you master the technique…
DetailsIt’s understandable that companies would want to collect lots of prospect data, since it’s essential to learning about contacts, providing more relevant content and developing a successful nurturing program.
We explain how to do this without using long, cumbersome forms that cause people to lose interest or become impatient.
DetailsLead scoring methodologies are an imperfect science. You meet with Sales, build common definitions, and assign scores based on your current buying process. However, buyer behaviour changes, there are shifts in the market and your lead scoring system becomes inaccurate. Hence, it is important that you don’t set it and forget it.
DetailsIn our company’s work with marketing automation clients, optimising lead scoring is a critical for ensuring they make the most of their technology investment. When done well, it can increase lead conversion rates, improve marketing’s relationship with sales, and lead to greater customer satisfaction.
DetailsA B2B tone of voice isn’t just decoration for your ideas, it actually carries meaning. It says things about your topic and, more importantly, it says things about you, the speaker.
DetailsDespite the rise of visual in B2B content marketing, words still play an extremely important part. Particularly how your readers perceive those words as a whole – or your company’s tone of voice.
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While experts universally agree on the positive business impact of marketing automation, we understand that you are unlikely to purchase a solution unless you are able to clearly understand the impact it will have on your business’ bottom line.
This simple infographic will provide the selling points of marketing automation that are of most interest to you.
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