Lead Scoring Check Up Process For Continuous Accuracy

Lead Scoring Check Up Process For Continuous Accuracy

Lead scoring methodologies are an imperfect science. You meet with Sales, build common definitions, and assign scores based on your current buying process. However, buyer behaviour changes, there are shifts in the market and your lead scoring system becomes inaccurate. Hence, it is important that you don’t set it and forget it.

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8 Lead Scoring Pitfalls You Must Avoid For An Accurate Model

8 Lead Scoring Pitfalls You Must Avoid For An Accurate Model

In our company’s work with marketing automation clients, optimising lead scoring is a critical for ensuring they make the most of their technology investment. When done well, it can increase lead conversion rates, improve marketing’s relationship with sales, and lead to greater customer satisfaction.

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stampwood infographic an executives introduction to marketing automation title only

An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

While experts universally agree on the positive business impact of marketing automation, we understand that you are unlikely to purchase a solution unless you are able to clearly understand the impact it will have on your business’ bottom line.

This simple infographic will provide the selling points of marketing automation that are of most interest to you.

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