An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.

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Improve your click-through rates with A/B testing

Have your number of email opens ground to a halt? Are you at a standstill for click-through rates? Even if your company is seeing an increase, good marketers know there is always room for improvement…

…and few things drive greater improvement in campaign performance than testing. So if you’re not A/B testing to continuously optimise your email marketing and landing page performance, then why the heck not!?

Find out how A/B testing can quickly optimise your email marketing and landing page performance.

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