The subject line of an email is pretty much the first thing a recipient sees in their inbox. And they are likely to make a quick judgment based on those few words about whether to open, ignore, delete or, god forbid! – mark as spam.
DetailsThere are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.
DetailsHave your number of email opens ground to a halt? Are you at a standstill for click-through rates? Even if your company is seeing an increase, good marketers know there is always room for improvement…
…and few things drive greater improvement in campaign performance than testing. So if you’re not A/B testing to continuously optimise your email marketing and landing page performance, then why the heck not!?
Find out how A/B testing can quickly optimise your email marketing and landing page performance.
DetailsWhen thousands of market experts get together under one roof, like at last weeks SiriusDecisions annual summit, some fantastic insights are bound to surface. And this year we were far from disappointed…
DetailsIt’s unsurprising that email newsletters flop. More often than not, these marketing messages are a dull mash up of irrelevant content that people automatically ignore, delete, or, god forbid – unsubscribe from! This has a negative impact, not just on your metrics, but your company reputation too.
DetailsA press release is your ticket to publicity and can get your company coverage across all kinds of media.
DetailsMarketing automation is a revolutionary technology that helps B2B marketers get improved results.
DetailsWhile a great deal of companies turn to agencies when it comes to PR, some small businesses just don’t have a budget that stretches far enough. However, if PR isn’t done competently and creatively it won’t deliver results.
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