If you’re looking to establish your business as a thought leader, develop relationships with customers or gather feedback from prospects – then a company electronics blog is certainly the best choice. The following ideas will help you generate more visitors and increase leads.Details
Customer case studies are a vital marketing tool. Including customer praise on your website has genuine editorial power and can help secure new orders.
Stampwood explains how best to get across those important benefits and returns on investment.Details
Good marketing data is the lifeblood of Sales and Marketing, it’s critical for prospecting and required for data analysis.
But with such a range of practical and analytical software tools being used by Marketing teams at once – how is it possible to keep track?
How Inbound Marketing and Marketing Automation Work Together to Drive RevenueDetails
Accelerating the Customer Journey with Marketing Automation
Yesterday I met a Sales Director that has been running a hugely successful Goldmine CRM system for many years but has just started to consider a change. And this is not a lone case – over the past couple of months I have had similar conversations with a number of friends and associates.Details
8 Tips to Update your B2B Marketing Communications Strategy
Your marketing communications strategy should begin with a focus on the customer!
The purpose of your marketing communications strategy is to create a positive image of your brand. It’s all about generating leads for your sales team to close – ultimately increasing revenue. Unfortunately, many business don’t sufficiently plan their strategy – it must begin with a focus on the customer! Companies should analyse their customers pain points and preferences, and then introduce products, services and marketing communications that complement these.Details
Top B2B Lead Generation Trends for 2015
Salesforce Marketing Cloud’s “State of Marketing” report has revealed marketers’ top priorities for B2B lead generation in 2015 – with social and mobile leading the way!Details