Accelerating the Customer Journey with Marketing Automation

Accelerating the Customer Journey with Marketing Automation

Yesterday I met a Sales Director that has been running a hugely successful Goldmine CRM system for many years but has just started to consider a change. And this is not a lone case – over the past couple of months I have had similar conversations with a number of friends and associates.

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8 Tips to Update your B2B Marketing Communications Strategy

8 Tips to Update your B2B Marketing Communications Strategy

Your marketing communications strategy should begin with a focus on the customer!

The purpose of your marketing communications strategy is to create a positive image of your brand. It’s all about generating leads for your sales team to close – ultimately increasing revenue. Unfortunately, many business don’t sufficiently plan their strategy – it must begin with a focus on the customer! Companies should analyse their customers pain points and preferences, and then introduce products, services and marketing communications that complement these.

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