Stampwood’s team of experts can create content for you that drives engagement.
We make use of YOUR metrics that show us exactly in which channels different kinds of content are performing the best. We can then harness this knowledge to optimise your content strategy, creating content and building campaigns centered around YOUR buyer’s journey.
Relevant content should form the core of your marketing
Smart marketers understand that traditional marketing is becoming less and less effective.
Buyers can skip TV advertising, ignore magazine advertising, and tune out unwanted online banners. The internet has also enabled customers to be more independent than ever as they conduct extensive research before making any buying decisions.
If you chase these modern customers with traditional methods, you’re unlikely to catch them.
Enter content marketing. Content marketing’s purpose is to engage customers by providing them with content that talks directly to them and solves their business pains. If we, as businesses, deliver consistent, valuable information to buyers, they ultimately reward us with their business and loyalty.
According to the Roper Public Affairs, Seventy percent of business decision makers say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions.
Stampwood’s professional writers deliver compelling content tailored to YOUR buyer journey
At the heart of our content marketing is the content strategy – deciding what, and where, that content should be to really drive engagement with your target audience.
Stampwood engage your employees in defining your buyer’s journey to help understand what your buyers are doing, and create content that guides buyers from initial contact to becoming a prospect, before finally converting as a customer.
Quality content is part of all forms of marketing
Regardless of what type of marketing tactics you use, content marketing is an ongoing process that is best integrated into your overall marketing strategy.
Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- PPC: For PPC to work, you need great content behind it.
- Inbound marketing: Content is key to driving inbound traffic and leads.
By creating content which tells a story and covers all stages of the buying journey, Stampwood drive engagement with your consumer at every stage. They begin by being curious, become reassured, then learn to trust. Ultimately, they will contact you, resulting in fewer hours spent cold calling and a higher return on your investment.