Questions To Ask Your Sales Team To Improve Your Buyer Personas

Questions To Ask Your Sales Team To Improve Your Buyer Personas

Your top sales reps can give unique insight into the behaviour and characteristics of your buyers – helping you build effective buyer personas. However, you’ll need to ask the right questions to uncover the useful information!

Buyer personas model the personalities, behaviours, goals and challenges of potential customers.  They are an incredibly useful tool for informing your company’s marketing and sales strategies. However, many B2B marketers either haven’t developed personas, or have ineffective ones.