An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.

Accelerating the Customer Journey with Marketing Automation

Accelerating the Customer Journey with Marketing Automation

Yesterday I met a Sales Director that has been running a hugely successful Goldmine CRM system for many years but has just started to consider a change. And this is not a lone case – over the past couple of months I have had similar conversations with a number of friends and associates.