9 Tips to Make Your B2B Case Study Stand Out

9 Tips to Make Your B2B Case Study Stand Out

A solid case study is a powerful way for your brand to demonstrate what it delivers rather than just what it offers. They demonstrate why your business is an expert in its field, and lend credibility. However, many are so badly written they don’t actually inspire confidence in a brand, product or service.

An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

An Executives Introduction to Marketing Automation: 3 reasons you should be introducing it right now!

There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.