A solid case study is a powerful way for your brand to demonstrate what it delivers rather than just what it offers. They demonstrate why your business is an expert in its field, and lend credibility. However, many are so badly written they don’t actually inspire confidence in a brand, product or service.
Titles play a “make or break” role in content marketing and publishing success.
This post will go through the characteristics of successful blog headlines, and give you tips on how to craft your own. It’s guaranteed to help you attract more readers and increase your click through rates!
A B2B tone of voice isn’t just decoration for your ideas, it actually carries meaning. It says things about your topic and, more importantly, it says things about you, the speaker.
Despite the rise of visual in B2B content marketing, words still play an extremely important part. Particularly how your readers perceive those words as a whole – or your company’s tone of voice.
There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.
