3 Reasons To Use Progressive Profiling

3 Reasons To Use Progressive Profiling

Progressive profiling uses automatically updating forms to gradually gather prospect’s demographic data and preferences over time. Although it isn’t a quick fix, there are a number of reasons it’s better to collect data this way.

With progressive profiling, when a visitor fills out a form on a website or landing page for the first time they are required to only answer a few form fields. Then each time they re-visit your site looking for more information about how you can help them achieve their goals they are willing to provide a little more information about themselves.

6 Benefits Of Clean Marketing Data

6 Benefits Of Clean Marketing Data

Clean data is necessary for you to extract revenue from your customer and prospect database. It increases opportunities, saves money, and helps you maintain a positive reputation.

There’s a myriad of financial benefits to cleansing your marketing database. Not only will you stop wasting money on storing obsolete data, but the improved accuracy means your campaigns will be more relevant and more likely to be successful. Understandably, using obsolete data for targeting will only lead to ineffective campaigns.

Lead Scoring Check Up Process For Continuous Accuracy

Lead Scoring Check Up Process For Continuous Accuracy

Lead scoring methodologies are an imperfect science. You meet with Sales, build common definitions, and assign scores based on your current buying process. However, buyer behaviour changes, there are shifts in the market and your lead scoring system becomes inaccurate. Hence, it is important that you don’t set it and forget it.