6 Benefits Of Clean Marketing Data
Clean data is necessary for you to extract revenue from your customer and prospect database. It increases opportunities, saves money, and helps you maintain a positive reputation.
There’s a myriad of financial benefits to cleansing your marketing database. Not only will you stop wasting money on storing obsolete data, but the improved accuracy means your campaigns will be more relevant and more likely to be successful. Understandably, using obsolete data for targeting will only lead to ineffective campaigns.
9 Ways to Clean Marketing Data
Lead Scoring Check Up Process For Continuous Accuracy
Lead scoring methodologies are an imperfect science. You meet with Sales, build common definitions, and assign scores based on your current buying process. However, buyer behaviour changes, there are shifts in the market and your lead scoring system becomes inaccurate. Hence, it is important that you don’t set it and forget it.
8 Lead Scoring Pitfalls You Must Avoid For An Accurate Model
In our company’s work with marketing automation clients, optimising lead scoring is a critical for ensuring they make the most of their technology investment. When done well, it can increase lead conversion rates, improve marketing’s relationship with sales, and lead to greater customer satisfaction.