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6 Reasons Your Company Needs A B2B Tone Of Voice

6 Reasons Your Company Needs A B2B Tone Of Voice

A B2B tone of voice isn’t just decoration for your ideas, it actually carries meaning. It says things about your topic and, more importantly, it says things about you, the speaker.

25th June 2015content marketing, email marketing, inbound marketingBy Natalie King

11 Subject Line Mistakes That Are Dragging Down Your Open Rates

11 Subject Line Mistakes That Are Dragging Down Your Open Rates

The subject line of an email is pretty much the first thing a recipient sees in their inbox. And they are likely to make a quick judgment based on those few words about whether to open, ignore, delete or, god forbid! – mark as spam.

11th June 2015email marketing, inbound marketing, Lead Generation, lead nurturingBy Natalie King

Beginner’s Guide to AB Testing

Beginner’s Guide to AB Testing

28th May 2015ab testing, analytics, email marketing, inbound marketing, Lead GenerationBy Natalie King
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