6 Reasons Your Company Needs A B2B Tone Of Voice
A B2B tone of voice isn’t just decoration for your ideas, it actually carries meaning. It says things about your topic and, more importantly, it says things about you, the speaker.
Despite the rise of visual in B2B content marketing, words still play an extremely important part. Particularly how your readers perceive those words as a whole – or your company’s tone of voice.
The subject line of an email is pretty much the first thing a recipient sees in their inbox. And they are likely to make a quick judgment based on those few words about whether to open, ignore, delete or, god forbid! – mark as spam.
There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.