3 Reasons To Use Progressive Profiling

3 Reasons To Use Progressive Profiling

Progressive profiling uses automatically updating forms to gradually gather prospect’s demographic data and preferences over time. Although it isn’t a quick fix, there are a number of reasons it’s better to collect data this way.

With progressive profiling, when a visitor fills out a form on a website or landing page for the first time they are required to only answer a few form fields. Then each time they re-visit your site looking for more information about how you can help them achieve their goals they are willing to provide a little more information about themselves.

15 Lead Nurturing Campaign Examples

15 Lead Nurturing Campaign Examples


With minimal input and maximum results, lead nurturing is one of the most powerful features of your marketing automation platform!

Nurture campaigns are a fantastic way to guide your leads through each stage of the buyer’s journey, moving them towards a purchase. By providing relevant content and meeting prospect’s needs at each stage, you’ll stay front-of-mind and position your company for the sale.

10 Step Lead Nurturing Strategy

10 Step Lead Nurturing Strategy

Despite the widespread use of lead nurturing to create demand, few marketers are seeing the success they’d hoped for. To really gain control over the customer journey marketers first need to develop a solid nurture strategy and then enable this using their marketing automation software.

Marketing automation and lead nurturing seem to come as a pair. In fact, according to Marketo & Ascend2’s Marketing Automation Strategies for Sustaining Success report (2015), marketing automation users believe lead nurturing is its most valuable feature. Yet despite the widespread use of lead nurturing as part of they demand generation, only 2.8% of respondents stated they are seeing the success they’d hoped for (ANNUITAS’ Enterprise B2B Demand Generation Study, 2014).