Lead Scoring Check Up Process For Continuous Accuracy

Lead Scoring Check Up Process For Continuous Accuracy

Lead scoring methodologies are an imperfect science. You meet with Sales, build common definitions, and assign scores based on your current buying process. However, buyer behaviour changes, there are shifts in the market and your lead scoring system becomes inaccurate. Hence, it is important that you don’t set it and forget it.

8 Lead Scoring Pitfalls You Must Avoid For An Accurate Model

8 Lead Scoring Pitfalls You Must Avoid For An Accurate Model

In our company’s work with marketing automation clients, optimising lead scoring is a critical for ensuring they make the most of their technology investment. When done well, it can increase lead conversion rates, improve marketing’s relationship with sales, and lead to greater customer satisfaction.