The Biggest Sales and Marketing Metric is Wrong!
When thousands of market experts get together under one roof, like at last weeks SiriusDecisions annual summit, some fantastic insights are bound to surface. And this year we were far from disappointed…
Top B2B Lead Generation Trends for 2015
Salesforce Marketing Cloud’s “State of Marketing” report has revealed marketers’ top priorities for B2B lead generation in 2015 – with social and mobile leading the way!