Find Out if You Need a Marketing Automation Platform in YOUR Business…

Deciding whether or not your company needs a marketing automation platform calls for the same thorough evaluative steps involved in any software adoption.

The following questions can be used as a guideline to help you determine whether a marketing automation platform is right for your business. They should also set you off on the right foot for choosing the marketing automation platform that is the right fit for your business needs and goals.

7 Things to Consider Before Buying a Marketing Automation Solution

Over the coming years, plenty of companies will be sifting through the ever increasing number of vendors to determine what solution fits best.

For many marketers, purchasing this type of technology is unchartered territory. Therefore it’s vital that they understand what they’ll need to consider in order to make sure they make a successful investment.

Here are five things every organization should consider before investing in a marketing automation service (courtesy of G2 Crowd).