Despite the rise of visual in B2B content marketing, words still play an extremely important part. Particularly how your readers perceive those words as a whole – or your company’s tone of voice.
There are plenty of benefits to marketing automation, and it’s likely that whoever’s responsible for your marketing has heard it all before: how it can shorten your sales cycle, align Sales and Marketing and provide better customer insights.
Marketing automation is a revolutionary technology that helps B2B marketers get improved results.
Sometimes, your Executive team won’t immediately see the value of a marketing automation investment.
Good marketing data is the lifeblood of Sales and Marketing, it’s critical for prospecting and required for data analysis.
But with such a range of practical and analytical software tools being used by Marketing teams at once – how is it possible to keep track?
Stampwood explain…
