How to get everyone on-board for a Marketing Automation initiative

How to get everyone on-board for a Marketing Automation initiative

You might think that installing a Marketing Automation tool is intended to make things more effective for your B2B prospects and more efficient for marketing staff but it’s easy to overlook how much Sales will benefit and in some companies Customer Service.

Companies looking to become best in their sector are taking the time to make sure that all aspects of their buyers’ journey are joined up. That means other teams will benefit from and should share in the marketing automation process.

This article explains how other departments will benefit and gives advice on how to start working closer together to maximise successes for the business.

3 Reasons To Use Progressive Profiling

3 Reasons To Use Progressive Profiling

Progressive profiling uses automatically updating forms to gradually gather prospect’s demographic data and preferences over time. Although it isn’t a quick fix, there are a number of reasons it’s better to collect data this way.

With progressive profiling, when a visitor fills out a form on a website or landing page for the first time they are required to only answer a few form fields. Then each time they re-visit your site looking for more information about how you can help them achieve their goals they are willing to provide a little more information about themselves.

Best Practice:13 Progressive Profiling Tips

Best Practice:13 Progressive Profiling Tips

Progressive profiling uses automatically updating forms to gradually gather prospect’s demographic data and preferences over time. Here are 13 quick-fire tips to help you master the technique.

With progressive profiling, when a visitor fills out a form on a website or landing page for the first time they are required to only answer a few form fields. Then each time they re-visit your site looking for more information about how you can help them achieve their goals they are willing to provide a little more information about themselves.