Questions to Ask During a Marketing Automation Demo
During a marketing automation demo you shouldn’t sit there quietly and let the salesperson talk your ear off. You need to ask questions!
According to a study done by VentureBeat, 70% of marketers who purchase a system are unhappy with their software. So if your company is planning to invest time and resources in marketing automation, how can you make sure you’re not going to be part of that unsatisfied 70%?
Part of the answer is to ask the right questions during the software selection process. Here’s a few questions that will help you get the most out of your next product demo: