Questions to Ask During a Marketing Automation Demo

Questions to Ask During a Marketing Automation Demo

During a marketing automation demo you shouldn’t sit there quietly and let the salesperson talk your ear off. You need to ask questions!

According to a study done by VentureBeat, 70% of marketers who purchase a system are unhappy with their software. So if your company is planning to invest time and resources in marketing automation, how can you make sure you’re not going to be part of that unsatisfied 70%?

Part of the answer is to ask the right questions during the software selection process. Here’s a few questions that will help you get the most out of your next product demo:

 

12 Things to Consider Before Choosing a Marketing Automation Vendor

12 Things to Consider Before Choosing a Marketing Automation Vendor

Over the past few years, the price of marketing automation software has dropped, attracting thousands of small and medium businesses to platforms such as HubSpot, Marketo and Act-On. With the increased demand for marketing automation, the number of software vendors has also increased to a point where choosing the right software is overwhelming.

Which marketing automation vendor is best hinges on understanding your current processes, knowing how to measure success, and being able to identify where you are looking to improve.

In the rest of this post we’ll guide you through what you’ll need to consider to ensure you make a successful investment.

The Best and Worst of HubSpot

The Best and Worst of HubSpot

Hubspot is a major player in the marketing automation sector.

They market themselves as an inbound marketing software company that helps your business get found online, convert website traffic into leads and customers and optimise based on your results. HubSpot provides tools for search engine optimisation, writing blogs, creating web content and leveraging social media, all helping your company naturally attract people to your brand and site. You can then convert prospects to leads to customers with landing pages, lead nurturing and marketing analytics.

Here at Stampwood we have been using the Pro edition of the HubSpot marketing automation platform for the past few years. We thought it would be nice to share a bit of our experience, so we’ve put together an overview of what we found were the best and worst bits of the platform.