Marketing Automation Myth #2: You Need a Specialist Team

Marketing Automation Myth #2: You Need a Specialist Team

The Truth: Marketing automation can be as easy as pie and you certainly don’t need a Masters in computer science to start an automated campaign.

Automation software companies have long now spotted the gap in the market for solutions that are specifically designed for small and medium businesses and their particular needs. The technologies available are improving every day both in terms of user interface, features and functionalities, and cost.

Marketing Automation Myth #1: It’s Only For Big Companies

Marketing Automation Myth #1: It’s Only For Big Companies

The Truth: Nowadays Most Companies That Use Marketing Automation Are Not Large Companies

Marketing automation has traditionally been used by large corporations with even larger marketing budgets. It used to be super expensive and required a specialised team to use effectively, but it let corporations target prospects in fantastic new ways – so they invested in it. Then it made its way down to mid-size companies with the introduction of more user-friendly packages that could be managed with smaller teams, at a better price.