9 Ways to Clean Marketing Data
Too Many Tools: How to Consolidate Marketing Data
Good data is the lifeblood of Sales and Marketing. It’s critical for prospecting and essential for analysis. But with an average of 12.4 seperate tools being used by marketing at once how is it possible to keep track?
5 Reasons Marketing Automation is for Sales Too
A common misconception surrounding automation is that it will only benefit the marketing team – while sales will be left with yet another system to get their head around.
But this couldn’t be more wrong! It doesn’t take long for sales reps to learn everything they need to know to get the most out of a marketing automation system. And once they’re familiar with the tool, they will reap the benefits almost instantly.
Did You Ask These 11 Questions Before Deploying Marketing Automation?
The benefits of marketing automation are, without doubt, huge! Nurturing unqualified leads until they become sales-ready, delivering better leads to sales, and using rich analytics to demonstrate exactly how marketing investments lead to revenue – just to name a few.