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Step by Step Guide to Defining Your Target Market

Defining your target market is useful because it is a first step in reducing the population of potential buyers to smaller groups of the most likely buyers.

Only then can you drill down deeper to understand each segment and, in turn, how to target them with your communications.

We show you how to clarify your target market.

9th September 2015Leave a commentExisting, Marketing StrategyBy Natalie King
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