Stages of the Buyer’s Journey and Appropriate Content

Stages of the Buyer’s Journey and Appropriate Content

We take a detailed look at the 4 buyer’s journey stages to help you understand what your buyers are doing, and what content will help them move from one stage to the next.


The buyer’s journey the active research process a potential buyer goes through leading up to a purchase. It maps the actions they take as they make their journey towards a purchase and helps keep the buyer’s behaviour, information needs and problems central to all marketing and sales efforts.

The Buyer’s Journey Explained

The Buyer’s Journey Explained

Today’s most effective B2B organisations are aligning their marketing content and sales tools with the priorities of the buyer at key stages in their buying journey.


What is the buyer’s journey?

The buyer’s journey is the research process a potential buyer goes through leading up to a purchase. It maps the actions they take as they make their journey towards a purchase and helps keep the buyer’s information needs and problems central to all marketing and sales efforts.