Of course, a well implemented marketing automation system supports your marketing team in so many ways. Let's take a look at some of the stand out benefits.

1. 360 Degree View of Your Prospects

Managing your marketing using individual systems such as social media platforms, email systems, PPC trackers, web analytics and CRM is a messy and time consuming task that can never be completed to its full potential. And because each tool holds separate data about the same individual – it’s near impossible to get a complete view of any prospect or customer.

A marketing automation system allows you to manage and track all your marketing efforts and results in one place. Not only does this save you time, it also consolidates all your marketing data – achieving a 360 degree view of your contacts. Only then can we see exactly how an individual or company is engaging with our marketing efforts and deliver them the personalised content that will improve their customer experience and encourage them to buy.

2. Personalised Marketing at Scale

With marketing automation, the marketing team has tools to automate lead nurturing workflows that are designed to maintain and deepen relationships with prospects over the long term. Messages are sent over time, across a range of channels, based on prospect behaviours and predefined campaign steps. There is even the ability to precisely micro-segment your database and target only the relevant contacts. This generates well-qualified leads that have displayed actual buying intent.

3. Measure the Impact of Marketing

In today’s world Marketing professionals are under immense pressure to justify significant program and headcount investments. Marketing automation brings all your data into a single actionable set of reports and helps you to optimise your marketing investments:

Measure and Test

The ability to run A/B tests helps your company to learn what works over time, allowing you to optimise your marketing efforts.

Prove Program ROI

Marketing automation allows you to see which marketing campaigns are directly affecting revenue. As a result you can spend your money where it’s proven to work best.

System of Record

Marketing automation provides the system of record for all your marketing information.

Funnel Impact

Marketing automation will help you understand how leads are moving through your sales and marketing funnel.

Marketing Automation Drives Revenue by Helping Marketing Departments:

  • Focus on the right customers
  • Develop relationships before prospects are ready to make a purchase
  • Engage at the right time
  • Scale personalised interactions with each prospect
  • Engage in personalised and interactive multi-channel dialogues with their prospects and customers
  • Capture data about, analyse and respond to consumer behaviour – both online and offline
  • Closely integrate marketing activities and information with sales to create a seamless experience for buyers
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