Managing your marketing using individual systems such as social media platforms, email systems, PPC trackers, web analytics and CRM is a messy and time consuming task that can never be completed to its full potential. And because each tool holds separate data about the same individual – it’s near impossible to get a complete view of any prospect or customer.
A marketing automation system allows you to manage and track all your marketing efforts and results in one place. Not only does this save you time, it also consolidates all your marketing data – achieving a 360 degree view of your contacts. Only then can we see exactly how an individual or company is engaging with our marketing efforts and deliver them the personalised content that will improve their customer experience and encourage them to buy.