LeadSquared is the best value for money marketing automation platform we have reviewed. We have developed our LeadSquared services offering to encourage take up of this platform.
The marketing automation is equivalent to products more than 3 times the price and should be looked at by anyone looking for value to link to their SalesForce system.
The system also includes in the price a CRM system geared around the needs of sales people.
The CRM and marketing automation makes a great lead to order system.
Lead capture automation – captures all leads across all online and offline sources
Lead Nurturing – tracks and nurtures them to become sales ready
Sales Acceleration – helps sales people identify and follow-up the leads they can close
Analytics – provides deep analytics that gives insights on what is working and what needs to improve.
Typical price for Standard edition with 25,000 contacts is around £350/month
There is also the Basic edition from £130/month or the Enterprise edition with 100k contacts from around £850/month