Marketing Automation Myth #1: It’s Only For Big Companies
The Truth: Nowadays Most Companies That Use Marketing Automation Are Not Large Companies
Marketing automation has traditionally been used by large corporations with even larger marketing budgets. It used to be super expensive and required a specialised team to use effectively, but it let corporations target prospects in fantastic new ways – so they invested in it. Then it made its way down to mid-size companies with the introduction of more user-friendly packages that could be managed with smaller teams, at a better price.
Now we’re starting to see it trickle down to small business, which is great because the internet remains a place where small businesses can stretch their budget. When used correctly, marketing automation allows businesses with limited resources to run successful marketing campaigns that could give large organisations a run for their money. You can target, attract and nurture prospects in highly personalised fashion that would be impossible to do manually.
Even though its price is low, Infusionsoft offers an all-in-one system that combines aspects of CRM, marketing automation, social media marketing, and e-commerce tools into one package.
JumpLead includes visitor identification capabilities, landing page creation, email marketing, contact management, and analytics.
While Ledsius focuses on small to medium-sized companies, the company’s understanding of what “small” and “medium” mean is tempered by the small Scandinavian market it started in — Sweden is home to just about as many people as New York City or L.A.