Your comprehensive guide to marketing automation. Find out about the features that help leverage behaviours, optimise campaigns and drive revenue.
Marketing changed forever with the advent of the internet, social media and smart devices. Marketing automation allows us to consolidate all the isolated data and use it much more effectively to engage with prospects on their terms and in a timely fashion.
Marketing automation is a powerful tool as it allows you to create a rich profile of your audience and use targeted marketing messages to help drive conversions.
Sales productivity increases when you’re talking to well nurtured, warm leads. Better yet, you’ll have all the intelligence you need to close that important sale!
Manage and track all your marketing efforts and results in one place, saving you time and giving you much more accurate reporting – so you can optimise your efforts!
Implementing a successful automation solution is ultimately about increasing revenue. Learn about the scientific testing and reporting processes that will allow you to optimise your marketing.