[vc_row margin_top=”10″ margin_bottom=”10″][vc_column][vc_row_inner][vc_column_inner][ultimate_heading main_heading=”We help build communication between sales and marketing teams to reduce sales funnel leaks and increase conversions.” heading_tag=”h3″][/ultimate_heading][/vc_column_inner][/vc_row_inner][vc_empty_space height=”35px”]

[/vc_column][/vc_row][vc_row margin_top=”10″ margin_bottom=”10″][vc_column font_color=”#888888″][vc_empty_space height=”40px”][ultimate_heading main_heading=”We conduct workshops with sales and marketing staff to establish a common understanding of the following:” main_heading_color=”#9b0183″ heading_tag=”h3″ alignment=”left”][/ultimate_heading][vc_empty_space height=”40px”]
  • Target market segments
  • Target buyer personas and their buyer’s journeys
  • Sales and marketing funnel and definition of leads at each stage
  • Acceptance/rejection criteria for passing leads to sales
  • Process that allows sales teams to recycle not-ready leads back to marketing for further nurturing
  • Key performance indicators
  • Feedback method
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[vc_empty_space height=”50px”][ultimate_heading main_heading=”Why is Sales and Marketing Alignment So Important?” main_heading_color=”#006ccb”][/ultimate_heading][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row margin_top=”10″ margin_bottom=”10″][vc_column width=”1/2″][vc_empty_space height=”20px”][vc_single_image image=”38098″ img_size=”570×380″][/vc_column][vc_column width=”1/2″][vc_column_text]Because of recent shifts in buyer behaviour, the handover from marketing to sales is now less distinct.

As a result, it is imperative that sales and marketing work together throughout the prospect’s buying journey in order to deliver the best possible customer experience and prevent them leaking out of the sales funnel.

A well implemented marketing automation platform supports the sales cycle, ensuring sales teams have access to more quality leads and detailed tracking and activity alerts.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][ultimate_heading main_heading=”Remember! A marketing automation platform is only as good as the planning and strategy behind it, and you certainly won’t see optimum results from your solution unless you’ve aligned your teams.” main_heading_color=”#9b0183″ heading_tag=”h3″][/ultimate_heading][vc_empty_space height=”60px”][vc_single_image image=”38077″ img_size=”600×273″ alignment=”center” onclick=”custom_link” link=”http://stampwood.co.uk/blog”][/vc_column][/vc_row]