Our straightforward introduction to marketing automation, including guidance on how to deploy the software successfully.

Which marketing automation vendor is best depends on your organisation. Understanding your current processes, knowing how to measure success, and being able to identify where you are looking to improve, are all critical pieces of the software decision-making process.

In this eBook we’ll guide you through what you’ll need to consider to ensure you make a successful investment.

In our easy-to-follow guide we show you how to model your very own buyer personas using many of the concepts and methods developed by leading authorities – as well as our own expertise.